Visual identity · refinement

Logomark options.

The old mark was a fussy three-band pennant. Here are three sharper directions. Option A is applied to the live site now — B and C are bolder alternatives. Pick one and I'll swap it everywhere.

The three marks

Option A

The clean burgee

The current mark, sharpened. One mast, one crisp red swallowtail, one yellow truck at the top. Confident and clearly a burgee. Reads "one" through singularity.

Recommended · applied

Option B

The one, made literal

The flagstaff is a numeral 1. One person, spelled out in the mark itself, with the red pennant flying from it. The most on-the-nose of the three.

Option C

The pure pennant

Stripped to the essential: one bold red swallowtail, one yellow point at the hoist. No mast. The most iconic and the best favicon. Currently used as the site favicon.

Palette · deepened

Old red

#E0271F

New red

#C41E22

Old yellow

#F7C948

New yellow

#F2C13C

The red is deeper and less alarming — more premium, still unmistakably a signal flag. The yellow is a touch warmer, less lemon. Navies and chart paper are unchanged.

Wordmark · tightened

Crew
of One

Tighter letter-spacing and line-height for a more confident set, on the deepened red. Space Grotesk, weight 700. Spacing across the live site was also opened up for more air in the hero and between sections.